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Blogs & insights
You can now find our library of culture tools & session playbacks inside the
Explore our latest blogs and articles using the categories below:
Simplifying Culture
Move culture from fuzzy to focused with tools to simplify.
Hear how people feel (HABIT step 1)
Learn how to evaluate your culture & win stakeholder support.
Integrate it daily (HABIT step 4)
Pinpoint moments & skills to ensure leaders & managers bring culture to life.
Culture Stories
Insights & inspiration from workplaces around the world.
Align on the future (HABIT step 2)
Pick the best direction to fuel sustainable growth for your culture & business.
Trust & evolve
(HABIT step 5)
Culture is never done! Tools to help measure & improve your culture.
Culture Habits
Small practices with BIG impact. Pick-up & use habits to nudge towards growth.
Build the behaviours (HABIT step 3)
Clearly define and turn desired behaviours into everyday reality.
Culture Skills
Resources and practices to keep your culture skills sharp!
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Watch Back: Make Growth a HABIT and start shaping a Growth Culture where you are
Almost every leader we speak to believes culture matters. They know it holds the key to engagement, performance, innovation, retention and wellbeing. So why does it still feel so difficult to improve? That was the question at the heart of our recent Make Growth a HABIT webinar, where more than 250 leaders registered to explore a simpler, more practical way to shape culture. The challenge isn't usually a lack of motivation. It's a lack of clarity. Culture feels hug

Make It Human
Jul 32 min read


How Leaders Shape Growth Cultures (One Small Habit at a Time)
Image from Make It Human Webinar Nov 2025: From Fuzzy to Fuel: A Practical Formula for Culture-Driven Growth If you ask most leaders what they want, the answer is simple: better culture, clearer alignment, stronger performance. But ask what they’re doing to get there… and the answers get vague. It was a pleasure to host our recent “From Fuzzy to Fuel” webinar, where participants shared the same sentiment, no matter their role or industry: Culture matters deeply — yet it

Sarah McLellan
Nov 13, 20253 min read


Culture Stories: How Menlo Innovations Build a Joyful & Accountable Culture
Sources: Menlo Innovations website. Correct as of Oct 2025. Intentionally designing an environment where fear is pushed out In Ann Arbor, Michigan, sits a small software firm with a big idea: What if work could be joyful — not stressful, hierarchical, or fear-driven, but truly human? That’s the philosophy behind Menlo Innovations, a 50-person tech company that has spent two decades intentionally designing a culture around joy, teamwork, and learning. Founded by Richard

Make It Human
Oct 23, 20254 min read


Download Growth Culture Starter Kit (Premium Members)
Shaping a thriving culture isn’t about grand gestures — it’s about building the everyday conditions where people and performance can grow, together. This Starter Kit gives you the core Make It Human models and practical tools to: Understand what a Growth Culture looks like in action Spot cracks and opportunities early Spark meaningful conversations about culture Take simple, targeted actions that make a real difference Think of it as your launchpad — small steps that le

Make It Human
Oct 15, 20251 min read


Culture Stories: The Inside Story of Airbnb’s Growth Culture
Sources: AirBnB website, information correct as of September 2025. When you think of Airbnb, you probably think of unique places to stay. But behind the listings and the app is something that’s fuelled its journey from two airbeds in a San Francisco apartment to a $11bn+ global travel company: culture. Airbnb’s story shows us that culture isn’t just a “nice to have.” It’s the foundation for resilience, growth, and belonging — even through the toughest times. This blog kic

Make It Human
Sep 11, 20254 min read


Purpose Isn’t a Slogan. It’s a Foundation.
Image source: by TheDigitalArtist from pixabay Without purpose, we fade. With purpose, we thrive. I learned this the hard way. Years ago, I led a team through a major organisational shake-up. Structures changed. Roles shifted. The work continued — but the why disappeared. Morale dipped. People started asking: “Do we still matter?” “What difference are we really making?” We’d lost our North Star. The turnaround only came when we re-anchored in a shared purpose — on

Sarah McLellan
Aug 26, 20253 min read


How to make culture a growth asset (not a side project)
Photo by Dan Gold on Unsplash In fast-growing companies, culture often starts strong — built on passion, purpose, and proximity. But as teams scale, merge, or shift under pressure from funding or acquisition, the culture that once felt natural can start to fray. The casual dress-code, office ping-pong and regular socials that once created a tight-knit community now feel clumsy and forced. And too often, culture is treated as a side project — something to revisit once the n

Sarah McLellan
May 15, 20253 min read


Are you cultivating a climate for human growth?
A climate for human growth by Make It Human I worked with a client recently who genuinely has human growth front and centre of everything. They’re a small company, growing quickly. Founder-led, they’ve reached a transition-point where they know new models and ways of working will need to be introduced to enable a successful next phase. However, the leaders are open and transparent about this need and are laser-focused on building a culture where people can thrive, as the prim

Sarah McLellan
May 9, 20253 min read


What is a Growth Culture? (And do you have one? Find out below...)
The five Elements in Growth Culture by Make It Human. Sketch by Kacy Maxwell In today’s rapidly evolving workplace, fostering a growth culture is no longer a “nice-to-have”, it’s essential. Leaders, HR professionals, and managers are realising that the future of high-performing, healthy teams lies not just in strategy or tools, but in cultivating the right mindset and environment. But what does a growth culture really mean, and how can we intentionally create one? From Grow

Make It Human
Apr 30, 20253 min read


Shaping a human workplace isn't rocket science... it's people science!
At school, I loved science experiments. Whether it was growing crystals in salty water or testing how plants react to light, I learned one thing fast: the right conditions are everything. In psychology, the same principle holds true—studies show that behaviour isn’t entirely random but a response to the environment and cues around. In short, if you want people to thrive and grow, you can’t just hope for the best. You need to purposefully design the conditions for healthy an

Sarah McLellan
Apr 30, 20254 min read


Why we need to make it human
Image by Vitaly Gariev via Unsplash The year is 2045. Ryan is gently woken by the implant in his wrist as his body monitoring system indicates this is the optimal moment to break his sleep cycle. Ryan puts on his VR glasses and checks-in with his health app and, on auto pilot, confirms the request to issue his first (of five) nutrient boosts. He lies back, and briefly enjoys the cooling, calming feeling as the nutrients are absorbed into his blood stream. Appearing in fro

Sarah McLellan
Apr 21, 20253 min read
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