Introducing the Growth Culture How-To Series (for Premium Members)
- Sarah McLellan

- Jun 18
- 3 min read

One of the challenges I hear most often from leaders, HR professionals and culture shapers is this:
"I understand the importance of culture. I just need practical help knowing what to do next."
There is no shortage of articles, research reports and opinions about culture.
But when you're trying to improve collaboration, strengthen accountability, increase trust, support growth, or simply understand what's really happening in your organisation, theory alone rarely helps.
You need practical tools.
You need clear next steps.
You need resources you can pick up and use.
That's exactly why we've created the new Growth Culture How-To Series for Premium Club members.
Practical Guidance for Real Culture Challenges
The Growth Culture How-To Series has been designed to help leaders move from insight to action.
Each guide focuses on a specific challenge culture shapers face and provides practical, easy-to-use guidance that can be applied immediately in teams and organisations.
The series follows the HABIT Framework – the proven system we use to help organisations intentionally shape cultures that fuel sustainable growth.
Over time, we'll explore each stage of HABIT through practical guides, tools and exercises designed to help you:
Hear what's really happening
Align around the future
Build the right behaviours
Integrate culture into everyday work
Trust, measure and evolve
Rather than creating lengthy reports or complex methodologies, our aim is to create resources that are simple, practical and useful.
Our First Guide: How to Ask Questions to Understand What's Really Shaping Your Culture

The first guide focuses on the "H" in HABIT:
Hear How People Feel
And it helps address this challenge: Most organisations collect feedback.
Far fewer know how to uncover the stories, experiences and patterns that sit beneath the feedback. That's where the real opportunity lies.
This guide helps you:
Ask better questions in surveys, pulse checks and team discussions
Encourage more honest and meaningful responses
Identify recurring themes and patterns
Understand what's helping and hindering growth
Turn feedback into priorities for action
Getting under the skin of your culture starts with great questions enabling people to tell the stories really shaping their everyday experiences.
Use It Alongside Other Growth Culture Resources
The guide is even more powerful when used alongside some of the other tools available within the Premium and MIH Club.
Our Growth Cultures Insight Report provides deeper guidance on the full Growth Culture Model and the 20 subcomponents that underpin sustainable growth cultures.
It can help you understand where common strengths and challenges tend to emerge and how your own findings compare.
The Scorecard provides a simple way to assess your current culture across the five Growth Culture elements:
* Workplace
* Accountability
* Community
* Empowerment
* Growth
Used alongside qualitative feedback, it can help build a richer picture of your culture today.
Growth Culture Cards (available after 6 months premium, or when you attend our Growth Culture Masterclass)
Once you've gathered feedback, the Growth Culture Cards can help you analyse what people are telling you.
Rather than simply identifying broad themes, the cards help you explore feedback through the 20 Growth Culture components, making it easier to pinpoint what's really driving the experiences people describe.
If you're looking to take a more structured approach, our culture evaluation tools can help combine feedback, people data and organisational insights into a more objective view of your culture. (
Once you've identified areas to strengthen, the Habit Library can help you move from diagnosis to action.
Containing proven habits and practices used by organisations around the world, it provides practical ideas for strengthening specific Growth Culture elements and components.
Help Shape the Series
This series is being built for culture shapers, which means we'd love your input.
What culture challenges are you facing?
What conversations are you struggling to have?
What topics would you like practical guidance on?
We're already exploring future guides focused on topics such as:
Running meaningful culture conversations
Turning values into behaviours
Spotting culture cracks early
Building trust and accountability
Embedding culture into everyday work
Measuring culture without survey fatigue
But we'd love to hear what would be most valuable for you.
If you're already a Premium member, share your suggestions in the online community, or upgrade to Premium and share your thoughts today. We'll use them to shape future editions of the Growth Culture How-To Series.
Together, we can make culture a little less fuzzy and a lot more practical.





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