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Deliberate Speak-Up Moments
WD-40 leaders intentionally create space for people to speak up by directly asking for input, concerns, and dissent. This makes psychological safety an active behaviour rather than a passive expectation.
By normalising challenge, teams improve decision quality and surface issues earlier.
Inspired by:
WD-40
Growth Culture Element:
Accountability
Growth Culture Subcomponents:
Psychological Safety, Feedback & Voice, Radical Candour & Transparency
Why it matters:
Cultures aren’t defined by whether people can speak up — but by what happens when they do.
Who can implement:
Leaders, Managers
How to get started:
In meetings, ask: What are we missing? What could go wrong? Pause and allow silence before moving on. Acknowledge and thank challenge when it’s raised. Reflect on how leaders respond to dissent.
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