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Social justice in the business model
Ben & Jerry’s integrates social justice into everyday work by embedding it into product campaigns, partnerships and decision-making—encouraging teams to work on issues they care about, giving time and resources to activism, and openly communicating the impact of their efforts so employees can see how their work contributes to a bigger mission.
Inspired by:
Ben & Jerry's
Growth Culture Element:
Community
Growth Culture Subcomponents:
Fairness & Equity, Purpose & Meaning, Inclusion & Belonging
Why it matters:
Boosts purpose and pride.
Who can implement:
Leaders, Managers, Systems
How to get started:
Brainstorm with your team what this could look like here. Come up with 2-3 suggestions and share with another leader or colleague.
Explore more:
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