Learning Moments
At WD-40, mistakes are intentionally reframed as “learning moments.” This simple language shift removes blame and creates space for reflection. Teams are encouraged to openly share what didn’t work, what they learned, and what they’ll do differently next time.
By embedding this into everyday conversations, learning becomes continuous rather than reactive, and people feel safer to take smart risks and speak up.
Inspired by:
WD-40
Growth Culture Element:
Growth
Growth Culture Subcomponents:
Everyday Learning, Psychological Safety, Coaching
Why it matters:
Fear of failure slows learning and decision-making. Reframing mistakes as learning accelerates growth, openness, and improvement.
Who can implement:
Leaders, Managers, Teams
How to get started:
Introduce the phrase “learning moment” in team language. After projects or mistakes, ask: What did we learn? Model this as a leader by sharing your own learning moments. Capture 1–2 insights and apply them to the next piece of work.