Bring the Outside In

Mechanisms that bring customer, stakeholder and frontline insight into decision-making help teams avoid groupthink and keep ideas fresh and relevant.

Inspired by:

Airbnb

Growth Culture Element:

Growth

Growth Culture Subcomponents:

Everyday Learning, Growth Mindset, Inclusion & Belonging

Why it matters:

Expands perspective, stretches thinking and reduces closed-ranks behaviour.

Who can implement:

Leaders, Managers, Teams, Individuals

How to get started:

For your next decision or project, bring in one external perspective (e.g. customer feedback, frontline insight, or stakeholder input) before finalising the approach. Ask: “What does this look like from their perspective?” and use that input to refine the decision.