top of page
20% time
Google encourages employees to spend 20% of their time on passion projects through its ‘20% Time’ policy. This freedom to explore what employees think benefits Google the most that has sparked major innovations like Gmail and AdSense. By supporting creativity and self-directed work, the company fosters a culture of experimentation, motivation, and breakthrough thinking.
Inspired by:
Growth Culture Element:
Growth
Growth Culture Subcomponents:
Career Development, Trust & Autonomy, Growth Mindset
Why it matters:
Led to Gmail and AdSense creation.
Who can implement:
Leaders, Managers, Individuals, Systems
How to get started:
Agree with your team to pilot a small “20% time” experiment for the next 4 weeks. Ask each person to identify one idea or improvement they want to explore, set a clear outcome, and share progress or learning at the end of the period.
Explore more:
bottom of page